If you’ve ever been to a wholesale sticker store (or even just a regular old sticker store), you know that there are seemingly endless options when it comes to stickers. But what do all those different types of stickers actually mean? And, more importantly, which one is right for your project?
Let’s break it down.
Die-Cut Decals
Die-cut decals are cut to the shape of your design, which means there is no excess material or background around the outside of the decal. They can be used on their own as a standalone element or combined with other die-cut decals to create a larger design. These decals are available in both permanent and removable adhesive.
Labels
Labels are very similar to decals, but they are usually printed on sheets instead of being cut into individual pieces. Labels can be either die-cut or square/rectangular. Like decals, they can be made with either permanent or removable adhesive.
Square/Rectangular Decals
As you might have guessed from the name, square/rectangular decals are cut into squares or rectangles. These are the most versatile type of decals because they can be used for a wide range of projects, from laptops to walls to car windows. Square/rectangular decals are available in both permanent and removable adhesive.
Stickers
Stickers are essentially just like decals, except they don’t have any adhesive backing, which means they’re not meant to be applied to surfaces. Stickers can be die-cut or square/rectangular and are typically used for embellishing notebooks, laptops, water bottles, etc.
Importance of Stickers
Many people view stickers as something that is childish and unprofessional. However, what they don’t realize is that stickers can be a powerful marketing tool when used correctly. In fact, stickers can be an important part of any marketing strategy. Here’s a look at the importance of stickers to marketing strategies.
They’re Eye-Catching
One of the main goals of marketing is to catch people’s attention. After all, if no one sees your marketing materials, they can’t do anything about it. Fortunately, stickers are very eye-catching due to their bright colors and often interesting shapes. This makes them hard to miss and more likely to be noticed by potential customers.
They’re Affordable
Another important consideration for any marketing strategy is the cost. Stickers are a very affordable option, especially when compared to other types of marketing materials like TV or radio ads. This makes them a great choice for businesses on a tight budget.
They Have a High ROI
While the initial cost of stickers may be low, their return on investment is actually quite high. This is because stickers are very effective at getting people’s attention and driving sales. In fact, studies have shown that stickers can increase sales by up to 20%.
Conclusion
As you can see, stickers can be of any type. However, almost every type of wholesale sticker has their own advantages and applications. Almost all sticker types can be a valuable addition to any marketing strategy. If you’re not using them already, consider adding them to your next campaign. You may be surprised at just how effective they can be for your business or another task.
